LSD fascinates with new technologies in Hamburg
With the slogan “Welcome to the Future – Augmented Reality as a powerful marketing tool”, LSD invited the participants of the Marketing Club Hamburg e. V. to look behind the scenes of a trend-setting media production – from “handmade” prototypes to modern marketing resource management and virtual supermarkets. How completely new dimensions of interaction and spectacular product experiences can be created with the help of Augmented and Virtual Reality, the participants were able to experience up close in the so-called “New Dimension Lab”.
When reality and digitalization are well connected, the door opens to the fascinating world of Augmented Reality. The power of the concrete, complemented by the almost limitless possibilities of additional digital information.
