LSD fascinates with new technologies in Hamburg

With the slogan “Welcome to the Future – Augmented Reality as a powerful marketing tool”, LSD invited the participants of the Marketing Club Hamburg e. V. to look behind the scenes of a trend-setting media production – from “handmade” prototypes to modern marketing resource management and virtual supermarkets.
How completely new dimensions of interaction and spectacular product experiences can be created with the help of Augmented and Virtual Reality, the participants were able to experience up close in the so-called “New Dimension Lab”.
When reality and digitalization are well connected, the door opens to the fascinating world of Augmented Reality. The power of the concrete, complemented by the almost limitless possibilities of additional digital information.

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LSD on the largest playground for adults

The DIGITAL KINDERGARTEN on 6 June 2019 in Hamburg’s Millerntor Stadium is all about discovering new digital trends and technologies in marketing and communication. Clearly, LSD as an actor should not be missed. It is easier to understand how innovations can be used if you try them out for yourself.
Visitors to the New Dimension Lab at the booth go on a virtual journey of discovery and get up close with augmented realities. Thanks to snoopstar, the gadget playground has one more dimension. The augmented reality app makes exhibition stands, roll-ups and floor stickers a virtual experience. The offline world is combined with the online world to create a unique AR adventure.

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LSD rocks the table soccer tournament of the packaging design agencies

Clear the ring for team SNOOPERS! At the table soccer tournament “Kick Off” of the packaging design agencies in Hamburg, the LSD team showed what it could do in terms of speed and skill. 31 teams took up the challenge and competed against each other. All their physical effort was required to get the ball into the opponent’s goal. In the end, the SNOOPERS took 4th and 5th place. Besides lots of fun and action, LSD as main sponsor raffled a superb WEBER gas grill among all the guests. It was great to combine the real game world with the digital one. At the booth, the guests were kidnapped into the virtual world and experienced Augmented Reality live.

snoopstar at Mintel's Europaen Roadshow

At Mintel’s European roadshow, snoopstar proves that augmented reality is capable of reconnecting consumers and brands. AR is a real-time information courier. And it’s much more! It’s the bridge between the analog and digital world, between offline and online, that opens up completely new dimensions of interaction and communication. As a kind of “animatrice social” it provides direct contact with the environment and things. This promises not only unheard-of, vivid experiences, but also new – and emotional – bonds. We invite visitors to step into augmented reality live at our snoopstar booth. Discover how AR opens windows on our mobile displays to the really relevant information. Scan (i.e. “snoop”) objects with your smartphone camera and experience how brands and companies succeed, for example, in expanding customer “journeys” by bringing products to life with virtual elements such as moving images, animations, 3D, video and audio clips. Immerse yourself in a beautiful new world.

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Together for the region: LSD at the 150th anniversary of “Düsseldorf IN”

On 16 April, personalities from politics, business, athletics, art, and culture came together at the invitation of the Rheinisch Post MedienGruppe and SIGNA to network in a stylish atmosphere. We had exclusive representation at the anniversary event of “Düsseldorf IN” in the form of a booth in the old boiler house (Böhler premises).

LSD recognized as an exemplary company leading the way for the NRW economy of the future!

LSD wins an award in the corporate competition “NRW Business Change”. An expert jury of first-rate judges chose LSD as one of the 10 outstanding companies representing the structural transformation of the state on its path to becoming a versatile economic area with a strong future. The award will be presented by Minister of Economic Affairs Pinkwart, on September 3 at the Ministry for Business, Energy, Industry, Mid-Sized Enterprise, and Handicrafts in Düsseldorf.

• More: land-der-ideen.de

DESIGN MEETS INDUSTRY – exclusive future and networking event

On 6-7 September, we will be bringing together the big players of the consumer goods industry with the greats of the design industry at our new media campus in Düsseldorf. Spread across 6,000 square meters, we will be focussing on the future of packaging and the consumer goods industry. We will be preparing ourselves – with 50 years of pioneering spirit behind us – for the most rousing trends of the future with keynote speakers, presentations, exhibitors, AR and VR experiences, VIP evening events, and much more.

• More: design-meets-industry.de

Campus opening party: Starting summer off with Booster!

In addition to some great treats, there was also a little something to delight the ears at this year’s summer festival: The band Booster got LSD staff and their partners going in just the right way. A fantastic evening with an informal atmosphere!