New Dimension Lab Augmented & Virtual Reality

When the bag of chips starts talking – Augmented and Virtual Reality in Marketing

As an innovation partner of ProSweets Cologne 2019, we presented the latest developments in marketing and media production from 27 to 30 January. Our “New Dimension Lab” thrilled trade fair visitors with the augmented reality application snoopstar and the virtual supermarket. In the Speakers Corner, we showed daily how AR and VR open up new dimensions in marketing and expand product experiences for consumers.


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