snoopstar as a partner at the Packaging Summit 2019
Experts from the packaging industry met for the second time at the beginning of April at the Packaging Summit in the high-rise building of the Süddeutscher Verlag on the initiative of the magazine Neue Verpackung and W&V. This year snoopstar was there as a partner. The event focused on the topic of smart packaging. Packaging is increasingly caught between the analogue and digital worlds. Branded companies, designers and packaging manufacturers discussed how brand, product, packaging and communication complement each other in their effect. New techniques and possibilities were presented. We showed the congress participants what added value augmented reality creates and how they can use it to expand their business. Our AR app snoopstar could be tried out live at our stand.