LSD provided information in Münster on how an in-house marketing resource management system enables sustainable omnichannel marketing and how emotional worlds of experience and completely new dimensions of interaction can be created with the help of augmented and virtual reality. The initiative “smarter_mittelstand – digitalisation 4.0” has been a permanent platform for medium-sized entrepreneurs for four years.

It is a guide in the digitalisation jungle, shows digital perspectives and conveys the expertise of specialists on the most diverse topics of digital transformation. “From lead typesetting to virtual reality – the digital transformation of a typesetting company to one of Europe’s leading full-media service providers” was the title of the nationwide series of events initiated by Convent, a company of the ZEIT publishing group.