Premium you can touch:
Exclusive product dummies for Creme Supreme
Client:
Henkel Consumer Brands
Range of services:
Final artwork, lithography coordination, creation and finishing of product dummies
Schwarzkopf’s premium hair coloration
with exclusive design and innovative packaging
With Creme Supreme, Henkel Consumer Brands launched a new premium brand in the hair coloration segment. This high-quality hair coloration combines innovative technology with sophisticated design, targeting specifically discerning consumers.
As part of the market launch, an extensive home-use test (HUT) was carried out. We supported this by developing high-quality dummies with premium finishes. In addition, we produced sales samples and created final artworks for the folding boxes and all internal packaging elements. Lithography coordination was done in close collaboration with Sebastian Reuter, who was responsible for the final retouching.
A special highlight of the packaging concept is the new die-cut form with rounded corners. The original plan was to design the entire folding box with rounded edges. However, for production reasons, this could only be implemented in the upper section – an elegant compromise that further underlines the exclusivity of the brand.
Our solution:
High-quality presentation samples for premium hair coloration.
The result:
Visible, tangible, convincing.
The premium finish of the packaging reflects Creme Supreme’s high-end positioning: the model side shines in a glossy finish, while the text side was kept matte. The design is enhanced by golden hot-foil stamping, as well as embossed Schwarzkopf and Creme Supreme logos – a perfectly balanced concept for a discerning target group.