Christmas at home is best – when you have one!
This year, LSD, jointMedia, cool artwork and snoopstar (as official partner) support the Düsseldorf initiative #TUES. It invites citizens, especially at Christmas time, to think of the people whose home is the street.
On more than 100 large posters and 50,000 snoopable postcards, the campaign under the patronage of Düsseldorf’s mayor calls for donations for a gift box with useful items for people without shelter. These will be distributed to emergency shelters in Düsseldorf and surrounding cities and communities in time for the festive season.
snoopstar turns a printed postcard, which has been distributed throughout the city since the beginning of December, into a digital Advent calendar and activates participation in the fundraising campaign. The postcard comes alive and, every day, shows a new video message from well-known personalities in the city, such as Dieter Nuhr.
#TUES is message and attitude of the association „Verändere deine Stadt (Change your City) / DUS live e.V.“. In a network of church, art, culture, business, politics and social issues, the initiative inspires social commitment and personal responsibility.