What is the Digital Product Passport –
and why does it affect everyone?
Starting in 2027, it will become mandatory – and hardly any company will be able to avoid it: the Digital Product Passport (DPP). But what exactly is behind it? Who does it affect? And how can the DPP be meaningfully integrated into existing packaging and communication processes?
In this article, we answer in a concise way what the Digital Product Passport is, why it’s becoming an EU-wide requirement – and how brands can turn it into real added value for themselves and their customers.
What is the Digital Product Passport (DPP)?
The Digital Product Passport is an electronic information system that makes all relevant product data digitally accessible – including:
- Origin and materials
- Production processes
- Repair and recycling information
- Environmental impact & carbon footprint
The goal is to make this information centrally available to authorities, consumers, and retailers – usually via a GS1-compliant QR code on the packaging.
Why is the Digital Product Pass coming now?
The introduction is part of the EU sustainability strategy – specifically the European Green Deal and the Circular Economy Action Plan. The overarching goals:
- Create transparency around resources
- Create transparency around resources
- Make sustainability traceable
Starting in 2027, the DPP will become mandatory for the first group of industries such as textiles, electronics, and batteries. More product groups – including packaged consumer goods – will follow.
Who is affected by the Digital Product Passport?
In short: every company that manufactures, packages, or sells products – regardless of industry or size.
- Manufacturers must provide the information.
- Brand owners must communicate it effectively.
- Packaging, IT, and marketing teams must integrate it both technically and visually.
The DPP is not just a compliance issue – it also impacts brand communication, data management, and packaging strategies.
How to integrate the DPP effectively?
At LSD, we rely on a modular system that integrates the Digital Product Passport into existing processes effortlessly, efficiently, and in line with your brand – without IT overhead.
Our solution: myPackaging
- myMIM for centralized data management
- QR code with GS1 Digital Link as access point
- Resolver & routing system for dynamic content control
- snoopstar (optional) for immersive AR experiences
One code – many possibilities: mandatory information, sustainability stories, brand worlds, customer engagement.
Conclusion: From obligation to opportunity – now is the time to act strategically
The Digital Product Passport is coming – for everyone. However, it doesn’t have to feel like a burden.
Implemented correctly, it offers companies:
- Legal certainty & EU compliance
- Transparency & trust among consumers
- Verifiable sustainability
- New opportunities for digital brand communication
Those who act early can set the standards – and transform their packaging for the future.
Want to learn more?
We’ll be happy to advise you on implementation, system integration, and brand communication around the Digital Product Passport.